• B: Build a positive team with a family spirit
• R: Recognize that the customers’ needs always comes first
• O: Open-mindedness creates opportunity
• W: Welcome feedback to help us improve
• N: Nurture and maintain a positive spirit
• S: Satisfy and delight our clients
• T: Trust our brand
• O: One team, one voice, one great hospitable experience
• N: Needing assistance isn’t a weakness
• E: Embrace change to meet needs